The course is intended for: It is designed to give students a clear understanding of the marketing function, introduce students to the elements of the marketing mix (4P's) and demonstrate how today's managers employ these tools to gain a competitive edge in the global economy. Dr. Philip Kotler, the widely acclaimed management guru, defines marketing as " the art of exploring, creating and delivering value to the target audience at a profit it should identify and quantify the target market and the profit potential that this market offers you.". 6.4 Marketing is an art and science. 2. 6.3 Marketing is an economic activity. You get to learn almost everything under Marketing which includes Digital marketing, Internet marketing, social media marketing, brand management, content marketing, email marketing, Affiliate Marketing, Consumer . What are the Objectives of Marketing? Suppose your company has maxed out growth opportunities in its current territory or industry and wants to expand to a new vertical, location, or market. Management by Objectives (MBO) is the process of setting objectives in the organization to give a sense of direction to the employees. These include website opt-in, email links, free trial sign-ups, and other call-to-actions. Course Description. A set of smart marketing objectives might focus on one or more of the following goals. The basic purpose of marketing management is to achieve the objectives of the business. View Objectives of Marketing Management .pdf from MARKET 101 at King Saud University. The main objective of the course is to teach the participants how to develop a comprehensive supply chain to support overall business objectives. It refers to the process of setting goals for the employees so that they know what they are supposed to do at the workplace. According to Philip Kotler, "Marketing management is the analysis, planning, implementation and control of programs designed to bring about desired exchanges with target markets for the purpose of achieving organizational objectives.. Construct a marketing plan for a new venture. Marketing management conducts a continuous analysis of consumer's behaviour towards firm's marketing mix strategies, business environment; competitor's marketing strategies in order to plan effectively the marketing activities of future. Market - A market is an actual or nominal place where buyers and seller meet to trade goods and services. 6.5 Marketing is a managerial function. Expectedly, boosting conversion rates on various mediums should be one of your marketing objectives. 6.2 Marketing happens in a dynamic environment. Strategize and align the performance management framework to culture, business . Browse courses by faculty or subject area. 3. In this comprehensive course on the subject of marketing management; you will get a detailed look at the gamut of 'marketing' in today's competitive and fast paced environment. The four p's. market research-focus groups and viral marketing. Marketing Management Training Course Description. To emphasize the need, importance and process of Marketing Planning and Control. The course includes: 1. Course Objectives Upon course completion, the participants will be able to: 1) To gain an understanding and appreciation of the principles and applications relevant to the . At the end of the course, a participant will be able to . We will cover topics such as marketing plans/strategies, marketing research, market segmentation, retailing, advertising, pricing, Internet marketing, etc. Viticulture. Creation of Demand 2. Consider developing 2-3 learning objectives for each section of your course. The course will provide the participants with an understanding of various Marketing principles, concepts, tools, and their application in concrete business situations. 1. Marketing is a fundamental part of every business, whether it's a for-profit company or a nonprofit organization. marketing plan development. Veterinary Technology. This course will empower you to: Understand the importance, purpose, and impact of a strong and robust Performance Management on the culture and growth of the organisation. Every business works to fulfill the demands of the customers. Increase Brand Awareness. It gives an overview of the importance, key promotional strategies, sales . #WinWars There have been 2 world wars but thousands of battles. This is the course topics and videos used for the Marketing Management Course from Marketing Management 14e book from Kotler and Keller. Course Objectives: Marketing 102 is a core business course required for all business majors. (b) Maintaining the highest standards of ethical conduct and character among staff and students. Marketing management works to ensure a company is profitable by gaining new customers, expanding a customer base, building a company's reputation, and improving customer interactions. Course Curriculum for Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. Hands on learning of approaches for generating creative ideas. The main objectives of marketing management are to satisfy customers' needs, create customer value, increase sales, and ultimately increase the profit of the firm. 1. And how to achieve these market goals? Marketing Strategy Introduction . Grow Brand Awareness. Occasional lectures will be given to elaborate on key theoretical models and frameworks. Today we are showcasing you the list of some of the best books and courses on Objectives Of Marketing Management . ADVERTISEMENTS: Some of the major objectives of marketing management are as follows: 1. Here are ten top-level marketing goals with examples of marketing objectives to achieve them. Analyze and evaluate appropriate marketing strategies and practices to achieve unique marketing objectives for early-stage companies such as customer acquisition and retention. Course Objectives. The primary objective of Marketing 337H will be to introduce you to the basic concepts, practices and tools of marketing. An MBA in Information Technology or IT management is a two-year post-graduate managerial degree that teaches you how to manage an organization's information technology systems and resources. For this to work, a company needs to know what market management is. The company also requires information on competitors, resellers, and other actors and forces in the marketplace. Product details ASIN : B014175NB8 Publisher : 50Minutes.com (August 17, 2015) Publication date : August 17, 2015 Useful notes objectives of marketing sets certain goals and target every organization or services to be sold. 1 10 Best Marketing Management Courses & Certification. VITICULT. Examination of management theory and provide opportunities for application of these ideas in real world situations. 3. . The following learning goals and objectives are . Learn the process of defining what you want to achieve and developing the right strategy in this free Alison course. Examine how marketing tools and processes can enable entrepreneurs to realize the full potential of their ideas. The ultimate decision depends on a variety of factors such as the length of the course, the audience (undergraduate, MBA, Executive MBA, or non-degree executive education), the instructor's area of expertise and preferred teaching style (lecture-based vs. case-based). OUR MISSION. The objective of the course is to help students understand the principles and practices of marketing communications, involving tools used by marketers to inform consumers and to provide a managerial framework for integrated marketing communications planning. Students will have the opportunity of implementing the techniques studied in class. It is designed to serve as an introduction to the theory and practice of marketing. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage. The course is case based giving the student pragmatic training for their first career placement. Don't use more than one sentence to express your objectives. Both traditional and cutting-edge approaches are introduced and applied. Marketing management has the direct responsibility to find out areas where the company's products and services fail to fulfill consumer needs and expectations and to initiate vigorously marketing programs to provide desired satisfactions explicitly demanded by consumerism. 7 Characteristics of Marketing. Identify and apply new ideas, methods and ways of thinking. Enter the email address you signed up with and we'll email you a reset link. We will cover a lot of diverse business concepts. Objective 4-2: Define the marketing information system and discuss its parts. . STRATEGIC MANAGEMENT . Objectives of marketing management: Each organization has predetermined goals, which are guided by marketing Study Resources Only the X (how) has changed. product life cycles. This is part-I of a course on Marketing Management. SEK 101/13 . Course Objectives. managing brand portfolios, and management of brands over time, geographic boundaries, and market segments. Respond effectively to unfamiliar problems in unfamiliar contexts. To sensitize the students to the dynamic nature of Marketing Function. Course Format and the Case Discussion Method In order to achieve the objectives of the course, we will devote the majority of our class time to the analysis and discussion of selected management and competitive strategy cases. MBA in Information Technology Management. Businesses need to grow, diversify and make a profit to maintain. 10 Examples of Marketing Objectives. Hours. Course Outline Course Objective The course focuses on formulating and implementing marketing management strategies and policies, a task undertaken in most companies at the strategic business unit level. Improved, tailored propositions and clear outcomes. Blog. Students will able to 1 . The objectives of this course are to enhance the students' (a) creativity, (b) ability to innovate and (c) ability to identify, recruit, develop, manage, retain, and collaborate with creative people. Upon successful completion of a certified course in marketing & sales, you'll be able to understand the foundations of marketing and be able to connect better with the sales team. Marketing Management - Introduction Notes. 530. Mobile marketing can take many different forms, such as short message service (SMS) marketing, multimedia messaging service (MMS) marketing, and app-based marketing. It will create an appreciation of the value of Marketing in the competitive marketplace and provide participants a framework for management decision making and strategy development. Marketing management's nature and objectives will have become vastly . An effective management goes a long way in extracting the best out of employees and make them work as a single unit towards a common goal. Increasingly, marketers are viewing information not only as an input for making better decisions but also as an important strategic asset and marketing tool. 4. Photo by . Marketing management is a process of controlling the marketing aspects, setting the goals of a company, organizing the plans step by step, taking decisions for the firm, and executing them to get the maximum turn over by meeting the consumers' demands. (a) Extending the frontiers of knowledge through patient and diligent research and enlightened instruction and informed reportage. The course includes: 1. 2. Participants will be introduced to marketing Key Performance Indicators (KPI . Its intention is to help the students realize the benefits an organization can have by creating and delivering . Generally, it is believed that customer needs are never-ending. course will enable you to make and manage a comprehensive marketing plan formulated specifically for accomplishing the marketing objectives of your business . Objectives of Marketing The primary objectives of marketing management are as follows: Profitability A company cannot last long without a profit. (c) Pursuing balanced and well-structured curriculum development, based on the 3H Grand Strategy . . Marketing audit is a systematic and objective study of the total marketing efficiency of the firm. Authorised by: Deputy Vice-Chancellor and Vice-President (Academic) Maintained by: Course Outlines Administrator. Executive Education: Marketing Management Courses and Marketing Seminars in USA. The course aims to support MS c. programme objectives with solid grounding in ethics, globalization and cross-functional . It critically evaluates the marketing policies and activities of the firm, and measures the extent and direction of its growth. Apply for a 50% UNICAF Scholarship. Discuss the functions of marketing management and marketing information system in the new economy 14. 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